Pay per click is the latest online advertising technique, and more and more Australian businesses are discovering its practical and cost-effective applications to their business. The way it works is that advertisements are submitted to ppc search engines, which target particular key words relevant to your business, products and services. Your ads are then displayed when those keywords are entered into a search engine, and you only pay for the amount of traffic the ad brings to your website

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Influence and convert your audience

PPC marketing is immediate and thus provides you with the opportunity to take charge of how your brand is presented, viewed and managed online. It is particularly effective for:

    • Direct response advertising
    • Promotions (discounts, special deals with time limits)
    • Press releases
    • Product launches
    • Brand protection
    • Reputation management/Crisis management

To achieve your required campaign objectives, your dedicated search team works with you to formulate the most effective integrated strategy.

Our search team has experience across a wide range of verticals (Travel, Finance, FMCG, Retail, B2B) and campaign measurements, such as ROI (Return on Investment), Traffic Generation, CPA based models, ROAS (Return on Ad Spend) and Branding.

PPC services that produce winning results.To ensure your search marketing campaigns are effective, we offer the following services:

    • Keyword research, analysis and match type selection
    • Ad copywriting, testing and optimization
    • Landing page selection, testing and optimization
    • Bid optimization
    • Industry trend analysis and market insight
    • Competitor analysis and benchmarking
    • Campaign audits
    • Best practice search workshops
    • Strategy evolution & development